Education & Experience
Sport & Performance Psychology
University of Western States
MS - Master of Science
2025
Positive Leadership Influences: transformation, authentic, and servent leader.
Theoretically Base: General systems theory because humans are complex and interrelated. Self-deterimation theory because learners crave competency, relatedness, and autonomy. Cognitive behvior theory because thoughts create feels which create behaviors. Mentals strength skills help you peform at your highest level at most import time.
Coach Development Trainer
2019 - 2022
USA Lacrosse Certified Coach Development Trainer. Using pedagogy and adult learning theory to help coaches learn gudided discovery, gamified practices, small-sided play, constraints and challenge, and constructive & fact-base feedback.
Coaching Experience
Basketball & Lacrosse Official
Current: mental strength coach, West Seattle HS golf team boys & girls.
Former: 3 years head coach Titian HS lacrosse, 8+ years youth soccer, basketball, & lacrosse.
PNBOA - PNW basketball officials association; board member, Recruit & Retention chair.
WALOA - WA lacrosse officials association Board Member, 4 time State Championship game official.
NILOA - college lacrosse official.
Sales Director
2006 - 2020
Experience opporating to a P&L and managing 16 people provides Matt with the ability to list clear compatencies, monitor progress of execution, and provide constructive feedback based on known standards. "Clear is kind, unclear is unkind." Brene' Brown
Matthew J. McCarthy, MS
Applied sport & performance psycholoy consultants who help coaches develop mental strength systems and skills to meet student-athletes where they are at, drive increased performance outputs, and ensure successful seasons.
We beleive everything you need as a coach is already inside of you.
Our job is to help you gain awareness of your strengths and weaknesses. Then we help you gain knowledge & learn skills that resonate with you and your players.
We believe happy players perform better. We are grounded in the principles of self-determination theory to help you improve skills of relatedness, compatency, and autonmy.
Many times new coaches coach the way they were coached and repeat the sins of the past. We are on a mission to help coaches quickly develop advance mental strength skills because once you learn a better way, you are forever changed.
How It Works:
AKA Coach is different because skill development plans are based on your specific needs and individualize by your intake assessment.
Modules are Quick!
Executive Summary to Full Detail formats allow you to learn and apply based on your timeline, availablity, and depth of knowledge desired.
Concepts are introduced online. Group workshops ensure understanding and application. One-on-one communication is included, no extra costs.
We guarantee you will improve your coaching skills immediately because AKA Coach is based on neurologic and psychological theories.
We do not teach X&Os, we help you become aware of mental strength strategies so you can relate to and lead student-athletes.
Matthew J. McCarthy, MS
Applied sport & performance psycholoy consultants who help coaches develop mental strength systems and skills to meet student-athletes where they are at, drive increased performance outputs, and ensure successful seasons.
We beleive everything you need as a coach is already inside of you.
Our job is to help you gain awareness of your strengths and weaknesses. Then we help you gain knowledge & learn skills that resonate with you and your players.
We believe happy players perform better. We are grounded in the principles of self-determination theory to help you improve skills of relatedness, compatency, and autonmy.
Many times new coaches coach the way they were coached and repeat the sins of the past. We are on a mission to help coaches quickly develop advance mental strength skills because once you learn a better way, you are forever changed.
Clarity of Message
Nail your story. Define your brand voice, positioning, and unique value so customers understand why you.
Demand Generation
Drive qualified leads with campaigns across content, email, paid media, and events that move customers into action.
Aligned
Strategy
Connect marketing to sales and business goals. Create a roadmap that ties every effort to measurable outcomes.
Customer Experience & Retention
Strengthen relationships with thoughtful touchpoints, nurture programs, and loyalty strategies that keep customers engaged.
Digital Presence & Visibility
Build the foundation: website, SEO, social, and digital platforms that make your business discoverable.
Story-Driven Creativity
Amplify your impact with multimedia storytelling — video, audio, visuals — that make your brand memorable and emotionally engaging.
We help sports coaches become aware of their strengths so they can learn how to leverage them, and apply new skills that drive high performance and satisfaction.
A.K.A.
Awareness, Knowledge, Apply.