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AKA

Awareness.

Knowledge.

Apply.

We provide psychological skills and training to help coaches and teams develop mental strengths, better relationships, and drive high performance. 

What AKA Coach Helps You Do

We help you become aware of your strengths and the rich ideas in your coaching philosophy. We help you identify and organize your coaching ideology into repeatable systems (knowledge). We help you apply behaviors and models that are amplified through your teams' culture and mental skills. Awareness, Knowledge, Apply, Repeat. 

Coaching & Practice

  • Practice planning

  • Guided discovery - instruction

  • Constructive feedback - resilience 

  • Collaborative goal setting

Environment & Awareness

  • Working with parents

  • Abuse prevention awareness

  • Mental stress awareness

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Core Coaching Focus Areas

How It Works

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Assessment

1

Skill development plans are based on your specific needs and individualized through an intake assessment.

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Learn at Your Pace

2

Modules are quick. Executive summary to full-detail formats allow you to learn and apply based on your timeline, availability, and depth of knowledge desired.

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Apply with Support

3

Concepts are introduced online. Group workshops ensure understanding and application. One-on-one communication is included—no extra cost.

What Makes AKA Coach Different

  • We do not teach Xs and Os.

  • We help you develop mental strength strategies so you can relate to and lead student-athletes.

  • We guarantee you will improve your coaching skills immediately because our work is grounded in neurologic and psychological theory.

  • You receive free assessment results - you are immediately on the path to improvement with increased self-awareness!

We believe everything you need as a coach is already inside you.

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Our role is to help you gain awareness of your strengths and weaknesses, build knowledge that resonates with you and your players, and apply skills that create lasting change.

We believe happy players perform better. Our work is grounded in self-determination theory—developing relatedness, competency, and autonomy.

Many coaches coach the way they were coached and repeat the sins of the past. Once I learned a better way, my relationship with myself and the student-athletes I serve were forever changed. We are honored to serve you on your AKA Coach journey. 

About Matthew J. McCarthy, MS

Applied sport & performance psychology consultant helping coaches build mental strength systems that meet student-athletes where they are and drive successful seasons.

Ready to Become a More Effective Coach?

Matthew J. McCarthy, MS

Sport & Performance Psychology Consultant

Email: 1@akacoach.com

Call: 206-778-2674

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